February 2016 - May 2016

 

This is the current project that I am working on, based on the brief of designing a collection of 6 outfits for Adidas for 2020. 

 

I have decided to create a womenswear collection that is functional to wear whilst cycling to work as well as appropriate and stylish enough to be worn in a business environment during the day.  It is estimated that by 2020 there will be more cyclists than drivers in London during rush hour, so I believe that multi-functional garments will be of high demand in the near future.

 

It is known that there are currently more male commuter cyclists than female and one factor causing this is that they do not have to change when they arrive at the office, however a lot of womens business wear is not appropirate to cycle comfortably in.  

 

I have pushed myself with this project to incorporate colour within my desings, so I chose dolly mixtures as my primary source of inspiration.  

 

This project will be completed by 25th May with a full line-up of 6 fully realised outfits drawn in full on Adobe Illustrator, both on the body as well as in flat form.  One outfit will be fully made and photographed.