Innovation Project

The latest project that we have been set is based on new innovations, targeting the population of 2020. I have decided to design a collection targeting businesswomen that cycle to work, as it is estimated by 2020 that there will be more cyclists than drivers during rush hour in London. I aim for all of the garments to be fully functional to enable the wearer to complete her commute safely as well as comfortable as to feel stylish and empowered when she arrives in the office.

My inspiration for this project has come from dolly mixtures, which heavily the influenced the colour palette that is shown on my mood board below.